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Square Cad #7 - Gear & Psychology
Keith Williams (PhD) and John McCaig (Panic Studios)

What makes us choose the gear we do?  Is it totally based on need, functionality, and merit?  Maybe not. 

This week Square Cad delves into the psychology of gear acquisition and retention.  First social psychologist Keith Williams, a PhD and professor of psychology at the
Richard Stockton College, discusses the normative and informational social influences that effects our decision making.  

Then John McCaig of
Panic Studios in Seattle discusses his long history of serial gear buying/selling, what he thinks informs his choices of gear, and why it’s totally OK to own an API 2500 three separate times in under five years.

Albert Hammond Jr. Bargain of the Century

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Square Cad is published every other Tuesday by Adam Gonsalves of Telegraph Mastering.
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Adam Gonsalves. All rights reserved. Content and images cannot be reproduced without written permission.